How to Know if Your UGG Boots are Counterfeit

by Deborah Bass April 1, 2021

My UGG® boots are the most comfortable shoe I’ve ever owned.

I find I write plenty about them. In a year where comfort rules, how could I not?

I mentioned them in my post on Hot Buttered Rum Day.

And in my post about making a list of 50 things to do before I turn sixty.

And most recently in my post about the hopefulness of springtime.

With the warmer weather, now is the time to get them.

They often sell out in the cooler weather, and the best discounts happen off season.

I currently own four pair in all the basic colors. Bailey Bow II Boot in caribou (high, taupe/brown, out of stock), light gray (low with a pom pom and bling, pictured below, out of stock), Bailey Bow II Boot in grey, and Bailey Bow II Boot in black.

My favorite cold weather shoe are these gray Uggs with bling.

For the record, I don’t receive compensation nor any reward for touting them.

I rave about them because I love them so much and I just want to share that love.

UGG® boots are pricey. They run about $200 a pair for the medium high ones such as my favorite, the Bailey Bow II. If well cared for, all the boots last years and years—some say a lifetime.

I recommend signing up to learn of discounts and earn rewards. You can always check their last chance sales or their master sales. That’s how I scored my last two pairs with a substantial discount.

Be careful that you don’t purchase counterfeit UGG® boots.

Counterfeit boots are uncomfortable and don’t have the excellent quality the real UGG® boots are known for. There is simply no comparison.

But, UGG® boots are so popular, counterfeits are prolific. If you’re getting a deal too good to be true, it probably is.

You can see pictures here to learn the differences between authentic UGG boots and counterfeit versions.

It’s actually quite complicated. The fakes are compelling.

Genuine UGG boots:

have flexible outsoles. They bend easily.
will never arrive at your doorstep in a bag. Only UGG® stores provide shopping bags for your purchase.
have a shorter boot shaft than some counterfeits.
come in only one type of box with an authentic label.
have quality labels, quality stitching, and matching colors on the heel label.
do not have hang tags.
after the Fall 2019 season, do not include the ® on the shoe’s label.
have a classic slope; the forefoot is not sloped to the toe.
has genuine sheepskin lining.

Visual differences between genuine and counterfeit UGG boots

The best method to learn where to shop for authentic UGG® boots is to use their store locator to find authentic retailers.

I spoke with a representative at their headquarters, and she said that is the only way to ensure you get the real deal.

If the store isn’t listed, no matter how seemingly reputable your source, then the boots are not considered authentic.

Do you love UGG® boots, too?

How long have you had yours and what’s your favorite style?

♥